Bookmyshow is an online ticketing startup based in India.
REVENUE MODELS
Convenience Fee
Charged (85% of Revenue) – The startup charges it’s users a convenience fee
over and above the ticket price.
Turnkey Solutions for
Events & Sports (10% of Revenue) – Bookmyshow offers turnkey solutions to
various events, from generating user interest to selling their tickets online.
Software Solutions
(5% of Revenue) – This is the revenue charged from cinemas for the software
solutions provided and their maintenance. This software includes online integration
and the facility through which users can get printouts of the bookings they
have made online.
The startup is also looking at developing an advertising
revenue model aimed at production houses.
CONCERNS
Regulation – Regulation
can be a cause of concern for the startup, something which has happened in the past
as well. Maharashtra Government, in 2013, decided to scrap the convenience fee
in the state.
New Competition –
Currently the startup is a dominant player in the market, with very little
competition. A new big entrant can play with this convenience fee to compete
and establish itself.
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